The Auto Expo 2025 in New Delhi was a celebration of innovation, speed, and nostalgia, but few exhibits captured hearts like Yamaha’s iconic RX 100 and RD 350. As part of Yamaha Motor India’s 40th-anniversary celebrations, these bikes took center stage in the brand’s “History Arena,” evoking memories of a golden era in Indian motorcycling.
Auto Expo 2025
At Auto Expo 2025, Yamaha’s pavilion was a show of past, present, and future. The “History Arena” stole the limelight, with the RX 100 and RD 350 taking center stage. Displayed alongside memorabilia and other classic models like the first-generation YZF-R15 and FZ series, these vintage bikes turned the pavilion into a nostalgic haven for motorcycle lovers.
Yamaha’s decision to showcase these models wasn’t just about nostalgia—it was a celebration of their enduring legacy. By placing them prominently in their lineup, Yamaha paid homage to the bikes that built their reputation in India while connecting with a new generation of enthusiasts.
Yamaha RD 350 at Bharat Auto Expo 2025
Audience Reaction: RX 100 & RD 350
The response to Yamaha’s RX 100 and RD 350 showcase was overwhelming. Crowds gathered to admire the bikes, sharing stories and capturing moments on their phones. Industry experts praised Yamaha’s move to spotlight its heritage while presenting modern innovations.
The display marked a significant moment for the vintage motorcycle segment in India. The RX 100 and RD 350 rekindled interest in classic bikes, potentially boosting demand for restorations and vintage-inspired designs. It also highlighted a trend among younger riders—valuing bikes with a story and legacy, rather than just performance stats.
Yamaha RX 100 at Bharat Auto Expo 2025
Yamaha’s Strategy: Blending Past with Future
Yamaha’s decision to spotlight the RX 100 and RD 350 alongside futuristic motorcycles and concepts demonstrated a well-thought-out strategy. The brand celebrated its 40-year journey in India by honoring its past while showcasing its commitment to innovation and the future of motorcycling.
The “History Arena” wasn’t just a trip down memory lane; it reminded Yamaha’s ability to evolve and adapt. While the RX 100 and RD 350 highlighted the brand’s legacy, models like the Y/AI Concept Motorcycle, inspired by MotoGP technology, showcased Yamaha’s forward-looking vision.
By pairing these vintage classics with advanced offerings like the Tenere 700 and hybrid motorcycles, Yamaha sent a clear message: it is a brand that values its roots but remains focused on redefining motorcycling for future generations.
Conclusion
Yamaha’s Auto Expo 2025 showcase celebrated its heritage while looking toward the future. The RX 100 and RD 350, the event’s stars, reminded everyone of the brand’s iconic journey in India and its role in shaping the motorcycling culture.
